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If you’ve read the Greek epic The Odyssey, you may remember Odysseus’s ingenious plan to hear the dangerous voices of the sirens, who would lure sailors to their deaths. Every …
How Pre-Commitment Mechanisms Can Help You Resist Impulse Buys Read More
In the 10 years since the illuminating book Nudge: Improving Decisions About Health, Wealth, and Happiness by Nobel Prize-winning economist Richard Thaler and legal scholar Cass Sunstein was published, the …
Why Behavior Nudges Don’t Always Lead to Healthy Habits Read More
The cognitive bias known as anchoring gets a bad rap. This universal mental accounting quirk causes us to rely on the first piece of information we hear to make decisions. For …
How to Use Financial Anchors to Make Better Money Decisions Read More